{"id":3782,"date":"2026-03-11T12:29:22","date_gmt":"2026-03-11T11:29:22","guid":{"rendered":"https:\/\/umkd.uniza.sk\/?p=3782"},"modified":"2026-03-11T12:30:36","modified_gmt":"2026-03-11T11:30:36","slug":"pozvanka-na-prednasku-vplyv-umelej-inteligencie-na-vykonnostny-marketing-a-google-ads","status":"publish","type":"post","link":"https:\/\/umkd.uniza.sk\/?p=3782","title":{"rendered":"Pozv\u00e1nka na predn\u00e1\u0161ku: Vplyv umelej inteligencie na v\u00fdkonnostn\u00fd marketing a Google Ads"},"content":{"rendered":"<p data-path-to-node=\"3\">\u00dastav mediamatiky a kult\u00farneho dedi\u010dstva v\u00e1s srde\u010dne poz\u00fdva na odborn\u00fa predn\u00e1\u0161ku venovan\u00fa aktu\u00e1lnym trendom a zmen\u00e1m, ktor\u00e9 umel\u00e1 inteligencia (AI) prin\u00e1\u0161a do oblasti online marketingu.<\/p>\n<p data-path-to-node=\"3\"><img decoding=\"async\" class=\"size-large wp-image-3783 aligncenter lazyload\" data-src=\"https:\/\/umkd.uniza.sk\/wp-content\/uploads\/2026\/03\/Google-Ads-a-vykonnostny-marketing-v-ere-AI-724x1024.png\" alt=\"ai prednaska\" width=\"724\" height=\"1024\" data-srcset=\"https:\/\/umkd.uniza.sk\/wp-content\/uploads\/2026\/03\/Google-Ads-a-vykonnostny-marketing-v-ere-AI-724x1024.png 724w, https:\/\/umkd.uniza.sk\/wp-content\/uploads\/2026\/03\/Google-Ads-a-vykonnostny-marketing-v-ere-AI-212x300.png 212w, https:\/\/umkd.uniza.sk\/wp-content\/uploads\/2026\/03\/Google-Ads-a-vykonnostny-marketing-v-ere-AI.png 1414w\" data-sizes=\"(max-width: 724px) 100vw, 724px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/1024;\" \/><\/p>\n<p data-path-to-node=\"4\">Hos\u0165om predn\u00e1\u0161ky bude <b data-path-to-node=\"4\" data-index-in-node=\"22\">\u013dudo Jambrich<\/b>, zakladate\u013e agent\u00far Netmarketer a Relaxos, autor troch kni\u017en\u00fdch publik\u00e1ci\u00ed a sk\u00fasen\u00fd odborn\u00edk na digit\u00e1lny marketing s dlhoro\u010dnou praxou.<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Hlavn\u00e9 t\u00e9my predn\u00e1\u0161ky:<\/b><\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Automatiz\u00e1cia v praxi:<\/b> Pre\u010do technol\u00f3gia Smart Bidding postupne nahr\u00e1dza manu\u00e1lnu spr\u00e1vu kampan\u00ed.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Spr\u00e1va financi\u00ed:<\/b> Ako si udr\u017ea\u0165 efekt\u00edvnu kontrolu nad rozpo\u010dtom pri vyu\u017e\u00edvan\u00ed automatizovan\u00fdch n\u00e1strojov.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">D\u00e1ta vs. kreat\u00edva:<\/b> Rast\u00faci v\u00fdznam presnej analytiky a d\u00e1t v porovnan\u00ed so samotnou vizu\u00e1lnou str\u00e1nkou reklamy.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\"><b data-path-to-node=\"6,3,0\" data-index-in-node=\"0\">Generat\u00edvna AI:<\/b> Praktick\u00e9 vyu\u017eitie umelej inteligencie pri tvorbe textov a vizu\u00e1lov s vysok\u00fdm konverzn\u00fdm potenci\u00e1lom.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,4,0\"><b data-path-to-node=\"6,4,0\" data-index-in-node=\"0\">Bud\u00facnos\u0165 profesie:<\/b> Transform\u00e1cia poz\u00edcie tradi\u010dn\u00e9ho PPC \u0161pecialistu na rolu d\u00e1tov\u00e9ho strat\u00e9ga.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">Organiza\u010dn\u00e9 inform\u00e1cie:<\/b><\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">D\u00e1tum a \u010das:<\/b> Utorok, 17. marca 2026 o 10:00 hod.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Miesto:<\/b> AULA 4, \u017dilinsk\u00e1 univerzita v \u017diline<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"9\">Predn\u00e1\u0161ka poskytne v\u00fdborn\u00fa pr\u00edle\u017eitos\u0165 prepoji\u0165 akademick\u00e9 poznatky s re\u00e1lnym know-how z podnikate\u013esk\u00e9ho prostredia. Te\u0161\u00edme sa na va\u0161u \u00fa\u010das\u0165.<\/p>\n<div id=\"simple-translate\" class=\"simple-translate-system-theme\">\n<div>\n<div class=\"simple-translate-button isShow lazyload\" style=\"background-image:inherit; height: 22px; width: 22px; top: 533px; left: 527px;\" data-bg-image=\"url(&#039;moz-extension:\/\/8275648d-ea84-481b-bf4a-079be28fe3e2\/icons\/512.png&#039;)\"><\/div>\n<div class=\"simple-translate-panel \" style=\"width: 300px; height: 200px; top: 0px; left: 0px; font-size: 13px;\">\n<div class=\"simple-translate-result-wrapper\" style=\"overflow: hidden;\">\n<div class=\"simple-translate-move\" draggable=\"true\"><\/div>\n<div class=\"simple-translate-result-contents\">\n<p class=\"simple-translate-result\" dir=\"auto\">\n<p class=\"simple-translate-candidate\" dir=\"auto\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00dastav mediamatiky a kult\u00farneho dedi\u010dstva v\u00e1s srde\u010dne poz\u00fdva na odborn\u00fa predn\u00e1\u0161ku venovan\u00fa aktu\u00e1lnym trendom a zmen\u00e1m, ktor\u00e9 umel\u00e1 inteligencia (AI) prin\u00e1\u0161a do oblasti online marketingu. Hos\u0165om predn\u00e1\u0161ky bude \u013dudo Jambrich,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene"],"acf":[],"_links":{"self":[{"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/posts\/3782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3782"}],"version-history":[{"count":3,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/posts\/3782\/revisions"}],"predecessor-version":[{"id":3786,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/posts\/3782\/revisions\/3786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=\/wp\/v2\/media\/3783"}],"wp:attachment":[{"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/umkd.uniza.sk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}